Our Story

"Occasionally something awesome happens that brings us together as people. Emerging from the 6 train in the Union Square NYC subway station in the fall of 2016 to find 50,000 (!) sticky notes blanketing the walls as part of "Subway Therapy” — I was moved. These notes displayed both vulnerability and generosity, and the power of words to uplift and heal.

I realized that other social sparks tapped that same natural human urge to share and contribute. Like the “Before I Die” chalk walls peppered around the US, or the grassroots Kindness Rocks Project that is gaining momentum around the world, or even the “Padlocks of Love” phenomenon gracing bridges everywhere. So it occurred to me…what if we could come together like this to connect for a moment, wherever we are?

Daily Haloha was created to serve up that moment to all of us, every day. It takes what works to connect and uplift us and avoids the aspects of social media that silence and separate us. Anonymous, judgment-free, popularity-free, pressure-free and guided by a single spark each day, it’s our moment."

— Amy Giddon, CEO and co-founder, human
Image courtesy of Matthew Pillsbury / Benrubi Gallery NYC

Our Name

Daily — Adjective  | dey-lee |  Issued each day

Haloha — Noun, greeting, exclamation | hahˈlō-hah 

Haloha contains all sorts of goodness inside:

“Hello/Aloha/Halo/Hola/Aha”.   At its core is Aloha, which literally means “the breath of life”.  The spirit of Aloha is a way of living and treating each other with love and respect. It recognizes that each person is important to every other person for collective existence, and it starts by teaching us to love ourselves first and then spread that love to others.

Meet the Founders

Amy and Gregg are longstanding friends and collaborators who are disheartened about the current state of disunity and distrust but also optimistic about humankind’s capacity for kindness and desire for connection. They are also both extremely curious about, well, almost everything, and believe that technology can be a humanizing force.



Amy has architected and implemented growth strategies for companies large and small. A visionary business leader, Amy combines analytics and creativity to uncover new ways of understanding and fulfilling customers’ and employees’ truest needs.



Gregg is an entrepreneur who operates at the intersection of communications strategy, emerging technology and user experience to envision, build, market and manage transformative digital media experiences.